What started as a production plant of Viscose Staple Fibre (VSF) in 1954 in a small city in Madhya Pradesh is today a business that now spans across eight countries. And this is just the beginning. Today, a thriving community of spinners, weavers, processors and renowned fashion labels can collaborate and grow their respective businesses. So, if success is what you seek, you’ve come to the right place.
In our relentless quest to make a magical fabric has led us to developing LIVA, also known as the ‘Fluid Fashion’, owes this name to its characteristics of being soft, breathable, and comfortable along with being a 100% natural fabric. The sheer gentleness of the fabric on your skin will make your skin leap with joy giving you the confidence in being comfortable with the person you are. The fabric has been crafted so carefully that the richness will fall delicately on your body making you fall in love with yourself all over again.
LIVA branded viscose fiber marked a new milestone for us in our journey to achieve sustainable production thereby leading the way towards having a better environment. LIVA is harnessed from the pulp of wood of trees which is readily available in the environment. The usage of the wood leads to planting of more trees and reduction in wastage of non-renewable resources that used to create the alternative options. As a practice we have also avoided the usage of endangered trees as the source of our product. Thus, the consumption of LIVA ensures that they are using a more environmentally conscious option.
LIVA is yet again our effort to further sustainable change by providing alternatives to cotton and polyester whose usage is not beneficial for the environment. Along with sustainability another added benefit that we provide is that of product traceability.
Through the introduction of LIVA we aim to touch the live of humans all across the world. LIVA provides you with a luxury that you deserve, and the respect that our environment is entitled to.