Liva announced its entry into the ‘saree category’ this week at country’s largest ethnic wear event- the Kolkata Fashion Expo. Sponsored and presented by Liva, the event's attractions also included showcasing a variety of Liva fabrics....
Premium labels including Parasmani, Surya Sarees, Parvati Fabrics and many others also presented their contemporary festive collection “Reimagined” with Liva. Indian celebrity and fashionista, Mandira Bedi was also one of the many designers to craft and showcase her Liva fabric infused collection on the ramp.
Various Liva partners from different textile hubs around the country such as Varanasi, Chanderi, Bhagalpur, Salem, Kolkata, Delhi and Surat also showcased their latest collection of sarees and lehengas at the Liva Pavilion. Value Chain Partners from prominent hubs also showcased their collections at the lounge for the first time.
The event received an overwhelming response and was attended by over 1,500+ retailers, boutique owners and wholesalers from all over India including top players like Nalli’s, Chennai Silks and Manyavaar amongst others. Liva leveraged its attributes of drape, natural sheen and softness to re-imagine the saree in a new way for its customers. To better suit the needs of the value chain, LIVA also introduced new blends for both occasion and regular wear.
Mr. Dilip Gaur, the Managing Director of Grasim Industries Ltd., believes that Saree is an iconic category, but its growth has been sluggish in comparison to other women’s wear categories. Which is why there is a strong need for innovation brought about with Liva, and its fluidity.