The Aditya Birla Group commenced production of viscose staple fibre (VSF) in 1954 at Nagda, in Madhya Pradesh, India. The business that now straddles eight countries has grown steadily over these six decades to achieve global leadership with a 21% market share. The Pulp & Fibre Business derives its competitive edge from its integrated business model, which spans the entire value chain - plantations, dissolving grade wood pulp, materials such as carbon-disulphide and caustic soda, power generation and downstream operations such as textile partnerships and consumer products.